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PHILOSOPHY

  • We believe that the purpose of marketing is to increase sales or donations in the case of non-profits. Marketing acts like a matchmaker: bringing together interested buyers and motivated sellers. We view this as a “Person to Person” (P2P) endeavor.

  • We are intensely curious about our client’s business, but we are also curious about our client’s client. We often act as the “voice of the customer” in brand development and marketing strategy to ensure messaging that resonate and motivate.

  • A “strategy” is positioning for future competitive advantage. Marketing strategy is informed by:

    • Forces: political, economic, social and technological

    • Influencers: customers, competitors and strategic partners

  • Magic lives at the intersection of clear strategy and powerful creative. Period.

  • Strategy goes before tactics. Absent a strategy, any initiative suffers in many ways: from inefficient budget and resource utilization or worse - poor results.We believe that data driven strategies ensure on target messaging and tactics that drive effectiveness and contain execution costs.

  • Relevance is the litmus test of our work: creating compelling messages crafted strategically and conveyed through high-impact vehicles; through strategically defined channels – all working to motivate targeted audiences to action.

  • Together, we should focus on the work, not the process. Project execution should be straightforward, smooth-running and free of distractions from that focus. Our project planning, monitoring and reporting methods are very precise; allowing the joint team to focus on achieving the goal, not continuously plotting the course.

  • We are stewards of our clients’ investment. Our clients get detailed estimates before work commences and regular status reporting. Our streamlined processes enable us to deliver on time, on target and on budget. 

THE FACTS

Founded: 2004

Certified Women owned business by WBENC and NWBOC

Award Winning

  • IAC Award: Best Interactive Services application
  • Highest performing Microsoft campaign in Thailand [2010]
  • Highest performing Dell campaign in Thailand [2011] & in EMEA [2012]

PSBJ List-maker:

#4 Most Philanthropic

Top 100 Fastest Growing

Top 25 Ad Agencies

Top 25 Design Firms

Top 25 Web Firms