THE BUSINESS OBJECTIVE


Build an organizational and cultural bridge, creating a unified platform on which build business opportunity for Cortland International local, national, and global audiences.

THE STRATEGY

Create a strategic brand platform, powerful visual experience, and unified voice for the newly formed Cortland International. Build on the individual organizations brand equity and the ‘better together’ value to employees, partners and customer.

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THE TACTICS

Conduct organizational and market wide research to inform an integrated brand strategy, concise, powerful brand messaging, and a bold visual brand experience with the ability to easily integrate future acquisitions.

Build comprehensive brand, visual identity, messaging, website and event resources for a brand launch at the 2023 International Workboat Show in New Orleans.

THE RESULTS

Strong presence at Workboat Show sparked market buzz. Immediate adoption of brand positioning and visual experience across both organizations. 

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DELIVERABLES

  • Brand Strategy
  • Bold differentiated messaging
  • Powerful visual identity system
  • Rich, user friendly Web design
  • Robust content development
  • Brand Guide
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