THE BUSINESS CHALLENGE
Support Tempo sales team engage and inspire a statewide niche target audience to choose Tempo Timekeeping solution.
The Strategy
Clarify the Tempo process and business value for potential customer’s in diverse roles across their target market.
![Image module](https://lionfishcreative.com/wp-content/uploads/2023/04/Strategy-1.jpg)
![Image module](https://lionfishcreative.com/wp-content/uploads/2023/04/tactics-1.jpg)
The Tactics
Worked seamlessly with client team, limited budget and tight timeline, to create an updated brand experience for Tempo, including a new logo, visual assets and online presence that will engage audiences, inspire confidence and drive sales.
Collaborate with client to develop audience-centric, value based copy with a consistent professional voice and delivery.
Create interactive diagrams/Infographics that reinforce the business value of Tempo Timekeeping across every department.
The Results
New visual experience, messaging platform and compelling customer value-based story provided immediate support for Tempo teams’ marketing and sales efforts.
Contemporary, easy to navigate WordPress site met/exceeded defined functional requirements, enabling their inhouse team to easily manage and expand over time.
![Image module](https://lionfishcreative.com/wp-content/uploads/2023/04/Results-1.jpg)
![Image module](https://lionfishcreative.com/wp-content/uploads/2023/04/customerKudos.jpg)