HOOK, LINE, AND THINKER – an inside perspective
Greetings!
After a few uninspired, quiet years… edgy creativity is on center stage with attention-grabbing AI buzz.
SO MANY DICKS: E.l.f. Beauty is calling for more diversity in U.S. corporate boardrooms in a new campaign called “So Many Dicks,” The campaign, focused on corporate diversity, takes its name from a finding that there are 566 men named Richard, Rick or Dick on the boards of directors of U.S.
Check out FISH LINE below for a closer looks at this attention getting campaign.
MEDIA MANIA: PepsiCo’s ‘Groundhog Lay’s’ utilized an innovative media buy with a sequence of ads that garnered 1.4 billion media impressions by running 8 spots 75 times on ABC, a media buy that represented one-third of Disney’ network inventory.
GUERRILLA SPOOF: WPP and Ogilvy NA social-first strategy [winning over Gen Z ‘ers] and a commitment to edutainment, featured Michael Cera as the mastermind behind L’Oreal skincare CeraVe brand. A weeklong guerrilla campaign launched across diverse media platforms culminating with the most effective Super Bowl campaign, achieving the Social and Influencer Grand Prix at Cannes Lions International Festival of Creativity, and garnering over 32 billion earned impressions.
AI COLORS: Starburst dips it’s toe in the AI waters with their Different Every Time campaign using over 300 bespoke assets to depict the multitude of ways consumers enjoy the flavors. Snapchat and Spotify add a Gen Z friendly media plan showcasing the power of human creativity augmented by responsible use of AI.
The Lionfish team is all in…kicking creativity into high gear and pushing the boundaries of what’s possible. Check out the stories below for a few examples.
Enjoy!
P.S. Check out MarketingDIVE’s look at the resurgence of creativity.
FISHLINE – Ideas, Insights, and Innovation
PUSHING CREATIVITY ON PURPOSE
E.l.f. Beauty has launched a campaign titled “So Many Dicks” to advocate for increased diversity in U.S. corporate boardrooms. The campaign takes its name from a finding that there are 566 men named Richard, Rick or Dick on the boards of directors of U.S. based companies listed on the New York Stock Exchange and NASDAQ, compared to only 806 Black women, 774 Asian women and 283 Hispanic women amid nearly 37,000 board members.
E.l.f. worked with purpose-driven agency Oberland on the effort, part of their broader “Change the Board Game” initiative, which aims to double the rate of women and diverse members on corporate boards by 2027.
The campaign is visible on digital screens in transportation hubs around Wall Street. E.l.f. Beauty’s board is notably diverse, with two-thirds women and one-third diverse members, which the company links to its strong sales growth.
The campaign also ties into a partnership with the National Association of Corporate Boards to train and promote diverse board-ready candidates.
GET REEL – success and significance
PERSONALIZED IN-HOME CARE
We’re excited to be collaborating with Serengeti Care, an exceptional, customized in-home care service that fosters independence and comfort within familiar environments.
Our recent work with Serengeti Care was focused on aligning their business goals with customer needs, analyzing competition and defining customer priorities.
This strategic approach helped establish a unique market position for Serengeti Care, enhancing their ability to communicate their value effectively to key personas: patients, family and friends, and medical professionals.
By crafting consistent and powerful messaging, a unique visual brand and a customer centric web experience, Serengeti Care is building trust and confidence among their diverse audiences in Washington, Idaho and Oregon.
Enhancing visibility through Search Engine Optimization (SEO), services.
Check out their new website at: https://serengeticare.com/
SAVING LIVES ON WHIDBEY
We’re proud to recognize the Rotary Club of Whidbey Westside for rolling out a major expansion of the Public Access Defibrillator program on Whidbey Island, Washington.
Sudden cardiac death is a major public health issue, causing hundreds of thousands of deaths in the U.S. each year. While those with known heart conditions are at higher risk, sudden cardiac arrest can strike anyone, even young and seemingly healthy individuals.
Early intervention is critical for survival. Widespread public access to automated external defibrillators (AEDs) and training in cardiopulmonary resuscitation (CPR) are essential to improve outcomes. When bystanders quickly recognize cardiac arrest, call emergency services, start CPR, and use an AED if available, survival rates can double or triple compared to waiting for professional help to arrive.
This Rotary Club has received two grants from Rotary District 5050, as well as massive charitable giving from the public who are eager to support the project. Installation of 15 new AED’s will begin by the end of 2024 in what is expected to be the first wave of a long-term annual commitment.
TACKLE BOX – Education | Information | Impact
HOW ACCESSIBLE IS YOUR BUSINESS ONLINE?
We all want our websites to be open doors to visitors, right? Even so, many aren’t usable for people with visual, auditory, motor, cognitive and other impairments.
Web accessibility is the inclusive practice of making websites and their digital properties accessible to people with disabilities. The ADA requires that websites be accessible, as they are considered places of public accommodation.
Our team has an affordable solution that assures your door really is open – and your website maintains ADA and WCAG compliance 24/7. You can learn about ADA and WCAG on our website here. Contact us to get a complimentary audit of your site set a plan to make your digital front door open wider than ever!
AGING IN PLACE GRACEFULLY
We’re excited to introduce Grace by Lifepatterns.io—an innovative solution focused on helping people stay in their communities with a sense of wellbeing, dignity, safety and control – to live at home, gracefully, longer.
Grace identifies ‘patterns of life’ and can detect subtle changes that may indicate potential health issues. It’s data driven insights enable informed decision making by residents and care givers, reducing the risk of injury, lengthy hospitalizations or even permanent transfer to higher levels of care.
This innovative, non-intrusive, camera-free technology requires no wearables, device maintenance or activation by residents. An invisible safety net, Grace provides peace of mind to both seniors and their caregivers, preserving independence while ensuring safety. We’re excited to be part of this amazing team of innovators.
Ready to meet Grace and learn more? Visit lifepatterns.io
ICOM: SOME HEROES DON’T WEAR CAPES
When Island County 911 center reached out for help creating inspirational graphics for the walls of their communication center, we said YES!!
We worked closely with Sofia Kohfield, ICOM 911 Executive Director
to identify the locations, messages, visuals and sizes needed to transform their space.
Our team stepped up to the challenge. Mike Wildeman created the initial set of 20+ concepts and Anthony Ferreira helped integrate images to tell stories, add messaging and scale to fit the spaces.
Check out some of the heroes on the ICOM team!
WHERE EXCEPTIONAL DIAGNOSTIC CARE
Meets Cutting-Edge Technology
Veridian Healthcare asked the Lionfish team to help them launch their innovative Connected Care program, we were thrilled!
Connected Care by Veridian Healthcare is revolutionizing chronic disease management, enabling real-time remote patient monitoring and seamless communication between healthcare providers and patients from the comfort of their homes.
They offer custom packaging, private labeling, software integration and logistical support. Their suite of diagnostic devices includes digital thermometers, blood pressure monitors, pulse oximeters, glucometers, weight management devices, fetal heart monitors and more.
Their industry game-changing low- or no-cost ‘off balance sheet’ purchasing options eliminate customer capital and inventory costs.
Check them out!
CELEBRATING LIFE
From Harvest Festivals to Haunting Fun: The Season of Celebration Awaits
The holidays are just around the corner, kicking off with Halloween—a favorite of kids of all ages. This festive night traces its roots back to the Celtic festival of Samhain, a celebration marking the end of the harvest season and the onset of winter.
As the holiday season unfolds, we’re filled with joy, gratitude and anticipation of the festivities ahead, gathering with family and friends to celebrate life’s magical moments.
