‘If you build it, they will come’
only works in the movies.
A new product or a great new website may create excitement with your team and some clients that love you, however they remain the best kept secret until you spread the word.
Previously, purchasing power was in the sellers’ hands. Information was scarce and buyers relied on salespeople to inform and ultimately convince them to buy.
Today, the purchasing power is in the hands of the buyer. Information is available in a million places and marketing is the secret power to motivating buyers to pick you.
The path to finding and retaining customers is simple.
The execution is complicated with over 94% of B2B buying decisions being made by groups of three or more people. According to Forrester, marketing teams will need to synchronize with business strategy, revenue, sales, and product teams to succeed.
It’s important to remember: just in time content delivered on the right platform for each audience will be critical.
Keep your eye on the goal.
Armed with clear business goals, you can collaborate across organizational teams to define a strategic roadmap to meet those goals.
Creating compelling, consistent, and differentiated messages and a multi-channel lead generation strategy will help ensure the right message is delivered to the right audience in the right vehicle at the right time..
Arming your sales team with a modular set of sales tools ensures everyone is on the same page. Creating customer centric thought leadership materials like case studies, infographics, white papers, presentations and sell sheets will ensure consistency and credibility, that engage and inspire prospects to want to learn more.
Creating thought leadership materials can seem like a lot of work, but it’s worth it, I promise.
Each of those thought meaty, leadership pieces can be broken down into micro content, gold nuggets that can be used in social media, LinkedIn posts, blogs and email headers, or bundle them together to create eBooks, presentations or podcasts.
Do you have a strategic plan for capturing the attention of your target market? Is your messaging resonating with prospects?
Looking for help filling your pipeline?
Download the full infographic here.
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