The path to finding and retaining customers is simple.
Execution is complicated….
Previously, purchasing power was in the sellers’ hands. Information was scarce and buyers relied on salespeople to inform and ultimately convince them to buy.
Today, the purchasing power is in the hands of the buyer. Information is available in a million places and marketing is the secret power to motivating buyers to pick you.
With over 94% of B2B buying decisions being made by groups of three or more people you need to deliver a consistent and compellling story at every touch point.
According to Forrester, marketing teams will need to synchronize with business strategy, revenue, sales, and product teams to succeed.
You’ll need clear customer centric value based message and a multi-channel lead generation strategy to ensure the right message is delivered to the right audience in the right vehicle.
The infographic below offers 7 STEPS TO NEW CUSTOMERS.