The Business Objectives
Build excitement, engagement, partnerships and financial support for the creation of a multi-purpose performance space in Coachella Valley, CA.
The Strategy
Create a compelling story with powerful visuals that reflect the vision and reinforce the value/impact the theater will have on children, their families and the community to raise awareness and support targeted fundraising activities.
The Tactics
Create a community focused brochure to share the vision for a flexible, state-of-the-art facility where everyone can experience theater, music, and dance from both sides of the footlights, regardless of their age, disability or financial status.
Include experiential visuals, testimonials, inspirational quotes from regional industry leaders and contributors that reinforce the value and their commitment to the vision.
The Results
Theater champions are using both printed and digital brochures to engage, inspire and garner broad support to make this vision a reality.
DELIVERABLES
- Messaging
- Visual identity
- Image collection
- Brochure for print and digital delivery
