THE BUSINESS CHALLENGE
Recruit dispatchers to fill critical vacancies so SNO911 can continue to answer the call.
The Strategy
Raise awareness of role of SNO911, their reach and impact. Generate public support and interest in being part of their lifesaving-team.
The Tactics
Create a comprehensive, multi-touch recruitment campaign including multiple videos, bus boards, posters, pocket cards and digital ads to support recruitment efforts.
Create the first every, comprehensive annual report summarizing the organization’s extraordinary response to COVID, it’s financial impact, the breadth and depth of the team’s accomplishments in their ongoing commitment to do whatever it takes to answer the call.
The Results
High praise for video and annual report from staff, partner organizations and the public. Recruitment campaign is ongoing as the need continues. Resources continue to support diverse organizational activities beyond recruitment.
