Capturing and analyzing user patterns informs design and operations of human-centric environments. From optimizing wellness in healthcare settings to improving energy efficiency and compliance, this scalable platform transforms spaces to meet the evolving needs of their occupants.
THE BUSINESS OBJECTIVE
Build and launch a powerful brand presence, compelling messaging and stragegic plan to introduce LifePatterns to the global market.
The Strategy
As always, we started with WHY? Being on the ground floor of this exciting startup gave us the opportunity to help define it’s strategic position in the market.
Building on the CEO’s experience, expertise, vision and passion for harnessing the power of data to enable spaces to adapt to the needs of their occupants, this Social Purpose company was able to focus on the mission and not the shareholders interests.
The Tactics
We defined a strategic brand platform, a concise, powerful brand messaging, and a bold visual brand experience to support a new website and GTM tactics. Our goal was to raise awareness, elevate these bold, future-forward technology innovators who are transforming the way spaces meet the evolving needs of their occupants.
By creating a collection of modular tools, templates, and resources we enabled the small team to engage investors and early adopters, continuously evolving as we learned more about the market and the opportunities.
Results
LifePatterns is capturing the attention of global change agents, providing a roadmap for the seamless integration of care data with building intelligence to redefine resident-centered living.
Deliverables
- Brand Strategy
- Bold, differentiated messaging
- Powerful visual identity system
- Web design & content development
- Visual assets
- Sales and investor decks
- Infographics
Explore LifePatterns at https://lifepatterns.io/
