Standing out in the crowded marketplace requires a compelling, differentiated brand experience.
Serengeti wanted to accelerate growth, scale and an elevated, differentiated position in the market.
THE BUSINESS OBJECTIVE
Increase awareness and engagement in current and expanding markets.
Support launch of Franchise program and Serengeti Foundation.
Produce and promote career impact and publications,
The Strategy
Elevate the Serengeti brand experience, reinforcing differentiated model, quality and customized solution/services. Expand reach with GTM and launch strategies to meet business goals in current, new locations and national Franchise market.
The Tactics
Create a strategic brand platform, concise, powerful brand messaging, and a dynamic and approachable visual brand experience to support a new website, scalable GTM tactics and local/nationial sales initiatives, including new franchise owners.
By creating a collection of modular tools, templates, and resources we enabled the internal team to scale their GTM activities, gain credibility and drive growth.
Creating Credibility
Lionfish designed and developed Albertmunanga.com, a dynamic personal website highlighting Albert Munanga’s commitment to improviding lives through compassionate leadership, his professional experience, accomplishments, published works, inspiring speaker and global impact.
Results
Launch of dynamic, contemporary website, ignited regional and local lead gen activities and introduced new office openings across 3 states. Supported staff recruitment, launch of franchise model and new foundation increased brand awareness and strong market interest.
Deliverables
- Brand & Business Strategy
- Bold, differentiated messaging
- Powerful visual identity system
- Name, brand and launch Foundation
- Web design and development
- Template series to support internal marketing and sales teams
- GTM strategies and execution roadmap
- Design, layout and launch new book
Explore Serengeti Care at: Serengeticare.com