THE BUSINESS CHALLENGE
Support the Performing Arts Center Eastside fundraising efforts for current activities and new facility construction.
The Strategy
Rename, rebrand, create a powerful online experience and the tools and resources needed to reposition the organization, share their vision and support mission and fundraising efforts.
The Tactics
Create a rich visual brand system and asset library including visuals, sales tools and templates for use in ongoing campaigns and communications.
Build a compelling, sophisticated website experience that reflects the new focus/vision and resonates with current and prospective donors and local/regional community.
The Results
Introduced PACE with compelling, aspirational messaging and a dynamic, contemporary visual experience in print and online. New brand increased awareness, community interest, engagement in interim programming and ongoing fundraising efforts.
