THE BUSINESS CHALLENGE
Continue to shift market perceptions of Nuance Auto, positioning them as dynamic progressive leaders delivering innovative and future ready conversational and cognitive AI solutions to the highly competitive auto industry.
The Strategy
Define creative, positioning and engagement tactics for an 18 month campaign to continue raising awareness and positioning Nuance Auto as futurists and innovative leaders; miles ahead of the competition.
Tactics
Building on our extensive research and highly successful presence at CES, extend the Nuance Auto story to reinforce their position as market leaders through strategic messaging and high impact creative across diverse collateral, presentations, website content, social channels and industry events.
Strengthening channel partner relations:
Create a compelling value based story for OEM and Tier 1 partners that reinforces the opportunity to lead the way in delivering Nuance’s AI-enabled, future ready experiences as an extension of their brand.
Extend & Results
TAKING IT ON THE ROAD
This high-impact vehicle wrap for the Nuance Demo vehicle expanded awareness and spread their story of innovation on a global stage. Unleash the Dragon and Miles Ahead worked together to strengthen public perception of Nuance as an industry leader as they prepared for their automotive division spinoff.
