THE BUSINESS CHALLENGE
Build sales pipeline for Marchex Security Solution.
The Strategy
Develop a compelling, fact based, multi-touch compete campaign targeting organizations using Marchex’s top competitive products.
The Tactics
Integrated campaign series with innovative tactics including dimensional mailers, social media, sales tools and multitouch email and physical mailers.
Hard hitting fact based, fear and hope messages wrapped in powerful, attention grabbing visuals.
Included compelling offers and clear differentiating value props.
The Results
Initial touch led to pipeline boost, sustain campaign continues to nurture prospects, extending beyond initial targeted competitors. Sales tools supported deeper customer engagement.
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