THE BUSINESS CHALLENGE
Empower ISVs large and small to successfully engage audiences, differentiate themselves and drive sales of their outrageously AWESOME applications.
The Tactics
Develop a unique set of engaging, illustrated characters to guide ISV teams on best practices for naming, branding, messaging, and positioning their companies. Include marketing techniques for product launches, generating demand, developing a sales channel and sustaining business growth.
Create an engaging video provided a quick overview of the resources and their value in helping them stand out in a crowd.
The Results
Over 350+ companies downloaded the e-books and 20+ easy to use templates in the first 3 months. The portal tracked user engagement, enabling client teams to follow up with users to further support their success.
![Image module](https://lionfishcreative.com/wp-content/uploads/2022/04/LF_Website_Portfolio_ISV_GTM2.png)
![Image module](https://lionfishcreative.com/wp-content/uploads/2022/04/LF_Website_Portfolio_ISV_GTM31.png)