Grace is a privacy-first Ambient AI platform that integrates with building systems to
support residents’ well-being and drive efficient, sustainable operations.
THE BUSINESS OBJECTIVE
Build and launch Grace by LifePatterns to raise awareness, drive investor interest and enterprise level early adopters.
The Strategy
Introduce this innovative, game-changing solution to senior-living facility architects, designers, developers, facility operators, owners/REITs and residents on a national and global stage.
The Tactics
Develop a powerful brand, positioning, GTM strategy and online presence to capture the attention of the target audiences and drive early and long-term adoption. Define targeted resources to engage and inspire investors and early adopters.
Create messaging, modulare resources, presentations and sales tools to empower sales channel.
Results
Targeted market exposure drove investor interest and the lunch of multiple pilot programs in US and Australia. Named Top 1% Microsoft start upc, created partnerships with AT&T, AerisTech, and multiple resellers.
Deliverables
- Brand Strategy
- Bold, differentiated messaging
- Powerful visual identity integrated with LifePatterns
- Web design & content development
- Visual assets
- Sales and investor decks
- Infographics
- Animation
- Event resources
