THE BUSINESS CHALLENGE
Raise awareness, engage and excite leading university students in the top 1% of their class to consider careers with E&J Gallo.
The Strategy
Empower E&J recruitment teams to raise awareness, engage and excite leading university students in the top 1% of their class to consider careers with E&J Gallo, enroll in their recruitment program and attend Gallo Academy.
The Tactics
Create a series of recruitment tools to support event and recruitment activities. Updated messaging and visual experience to resonate with their youthful target audience. Resources included brochures, handouts, email, social media assets, booth properties and branded merchandise
The Results
Creative campaign materials, messaging and recruitment resources enabled Gallo teams to double their recruitment results within the first year.
