THE BUSINESS CHALLENGE
Introduce a new DEI coalition to enterprise audiences on a global scale.
The Strategy
Build on the credibility, deep DEI and change leadership experience and expertise of the founding visionaries to empower organizations to create inclusive cultures that deliver lasting, sustainable business results.
The Tactics
Research competitive landscape, create a name, brand strategy, messaging/ positioning and a unique visual identity for this newly formed coalition.
Create collateral, business materials and a website to introduce this groundbreaking content, the innovative training model and scalable delivery platform. Share their story online, in video, marketing and sales tools and thought leadership materials.
The Results
Sustained growth, broad customer base and expanded content partners continue to create inclusive cultures that transform organizations large and small.
