THE BUSINESS CHALLENGE
Raise awareness and drive sales of a new, innovative automated cardiac monitoring system:
Cardea 20/20 ECG.
The Strategy
Introduce Cardea 20/20 ECG, igniting interest, engagement, product usage and advocacy across the medical community, sports teams, parent advocacy groups, high school and secondary education facilities.
The Tactics
Create a compelling brand strategy, high impact messaging, powerful visual experience and a comprehensive GTM roadmap, targeting healthcare community, sports teams and advocacy groups.
Create marketing and sales tools, website, advertising, booth properties and collateral for use in direct and through channel sales.
The Results
High visibility, interest and adoption with major sports teams in NFL, NCAA, pediatricians and parent advocacy groups nation wide.
Cardea 20/20 ECG product development team was recognized as being instrumental in developing national standards for testing and identifying risks in all athletes and active youth ages 14+.
