THE BUSINESS CHALLENGE
Capture the attention of individuals, businesses and the community at large, encouraging their ongoing involvement, support, and contributions to support the mission, vision and impact of the Boys & Girls Clubs of Bellevue.
The Strategy
Change public perception, reinforcing that BGCB is much more than a place for kids to play sports. Elevate the lifesaving services, critical educational programs like Be Great Graduate, and the diverse resources needed to provided a safe place for kids to learn, play, grow and thrive.
Beyond awareness, garner public support, attract and retain compassionate, caring staff and raise the much needed funds to meet the needs of the children and families of Bellevue.
The Tactics
Complete a comprehensive rebranding to ensure concise, audience specific messaging and a cohesive visual identity. Use photos of staff and club kids to connect with the community.
Deliver a robust toolkit with a new visual identity, messaging framework, modular, customizable assets, a photo collection, videos, collateral and resources to support the clubs mission.
Our goal with every non-profit is to ‘teach them to fish’.
Non-profit budgets are tight and the toolkit, templates and resources enable them to create new, high quality materials that are on brand and reflect a consistent voice without the aid of an agency.
Raising the Roof
Creating compelling messages, inspiring visuals and targeted resources to support the club’s efforts to raise $23.5 million was no small task.
The results:
- A new Main Clubhouse in Downtown Bellevue
- A new Field House in Hidden Valley
- A Teen Center in Lake Hills!
BRAVO!
Sustained Engagement
Empowering a non-profit requires an ongoing relationship with partners, donors and supporters, and nurturing those relationships with compelling communications, stories of impact and events that keep them engaged and inspired.
The Results
We’re proud to donate our award winning team of talented designers, strategists and storytellers to support this amazing organization who has been transforming lives for over 60 years!
Learn more at: http://www.bgcbellevue.org/
Nurture
Here’s one of the many videos we’ve created to help the Clubs raise the funds needed to continue serving the kids who need them most!
