THE BUSINESS CHALLENGE
Support Tempo sales team engage and inspire a statewide niche target audience to choose Tempo Timekeeping solution.
The Strategy
Clarify the Tempo process and business value for potential customer’s in diverse roles across their target market.
The Tactics
Worked seamlessly with client team, limited budget and tight timeline, to create an updated brand experience for Tempo, including a new logo, visual assets and online presence that will engage audiences, inspire confidence and drive sales.
Collaborate with client to develop audience-centric, value based copy with a consistent professional voice and delivery.
Create interactive diagrams/Infographics that reinforce the business value of Tempo Timekeeping across every department.
The Results
New visual experience, messaging platform and compelling customer value-based story provided immediate support for Tempo teams’ marketing and sales efforts.
Contemporary, easy to navigate WordPress site met/exceeded defined functional requirements, enabling their inhouse team to easily manage and expand over time.
