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Channel Marketing

  • ISV GTM Sales Accelerator

ISV GTM SALES ACCELERATOR

 

THE CHALLENGE

Empower breadth ISVs with limited marketing experience and/or budgets to successfully engage audiences and drive sales of their applications.

THE STRATEGY

Develop a resource portal with an intro video and a series of ebooks, templates and prescriptive guidance to assist ISV in naming, branding, messaging positioning, product launches, demand generation, channel development and sustained business development.

THE RESULTS

350+ companies downloaded eBooks and templates in the first 3 months. Model has been adapted for other sales teams.

Brand strategy | Theme & messaging | Character Development | Animated overview | 2 ebooks | 20+ templates | Prescriptive execution guidance | Distribution portal design & development
 

MEASURE YOUR IMPACT

The interactive portal can track downloads and enable users to provide feedback on the value of the resources.