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THE CHALLENGE:

Raise awareness and encourage individual and corporate involvement, and contributions to support the mission and vision of the Boys & Girls Clubs of Bellevue.

THE APPROACH:

We started with stragegic rebranding process to provide concise, audience specific messaging and a cohesive visual identity. Next we created a comprehensive set of easily customizable resources and templates with prescriptive guidance for their use. We continue to leverage these resources to execute multiple fund raising campaigns and events including a $20Mil capital campaign.

RESULTS:

National recognition by the Boys & Girls Clubs of America for superior comprehensive marketing strategies with measurable impact on the mission. Currently over $18 mil. raised for the current capital campaign.

 

Providing a modular logo system enables the clubs to create their own logos for new programs and initiative.