|Mothers of Invention: Wanting to drive traffic to Windows Live Spaces, Microsoft asked Lionfish to help generate interest for Windows Live Spaces among new moms, expectant mothers, and experienced moms while showcasing the latest technology developments for Live Spaces on an ongoing basis.
||Birthing Our Baby: Thrilled to be engaged on this project, Lionfish created an interactive ode to moms everywhere—a fantastic portal that enables moms to communicate, learn, share, interact, and have fun online by creating their own Windows Live Spaces.
We developed a Content Strategy and the entire look and feel of the site, including a sample Live Space, Mommy Card templates, a Birthday Counter gadget, Windows Live "Theme Packs," free downloadable gifts, ongoing demos of new technology, plus a series of seasonal promotions to continually drive traffic to the portal.
|The Mother Lode: Oh, mama, did we succeed! Mothers everywhere flocked to the portal site, started their own blogs, uploaded photos, and shared their Live Spaces with other moms. And the buzz was heard around the world with 201,087 new Windows Live ID sign-ups (201% over target), 7.2 million page views (360% over target), and 4.3 million visitors (390% over target) as moms everywhere share the mysteries and magic of motherhood.