|Staying Top of Mind: During a "stop-ship" period for U.S. markets that could potentially hurt sales and customer confidence, Physio-Control wanted to stay "top-of-mind" with its customers. So they contacted Lionfish for help in developing a campaign to solidify their brand position as a market leader and retain market confidence.
||Sharing Stories: Building on the client’s campaign titled "Voices of Lifesaving," Lionfish created an online portal, leveraging their new visual identity to create a unique look and feel for an integrated campaign. The retrospective featured "man on the street" interviews with EMS and hospital customers sharing their experience with Physio-Control and their line of LIFEPAK defibrillators. Media included print, online advertising, and Web execution.
||Generating Buzz: Despite ongoing regulatory influences that delayed business, the client held an 18-month order backlog and maintained a positive brand image with existing customers that continues today.